OUR APPROACH
What defines Spring Onion Studio is good preparation and two different approaches to the project implementation. The first one is the art perspective and creative direction. The second approach is technical preparation.
Art Perspective & Creative Direction
When we start working with a client, the essential part of our process is the research. Researching and analyzing all previously published work in the same domain. Analyzing the client’s requirements and references. Defining the visual style, setting the artistic tone and defining quality expectations. Director’s treatment is the essence of it. Researching the right concept for the story, rewriting and polishing the script, researching the perfect visual reference for the concept and implementing the artwork into it, allows us to build the quality consistency of our art services.
Technical Preparation
In order to prevent unpleasant surprises during production, we invest our time in creating different versions of storyboards, animatics and boardomatic which gives us more control over the production and later post-production process. When we receive the assets (characters, models, props), we are improving and preparing them for that particular project, fitting all the technical requirements and optimising the process. Then we set up clear quality standards which we are trying to maintain through all our animation work. With the technical preparation and optimization, we are creating the system which we then improve through the communication and feedback with the client. Proces systematization is the main part of it. Structuring the process by work breakdowns in the pipeline allows us to achieve the maximum quality of the project expectations. This is also how we commit to the client. By setting the quality standard that doesn’t vary or change.
ANIMATED VIDEO PIPELINE
Requirements Analysis
Defining the scope of work, analyzing the project complexity, organising resources, setting the production timeline and providing the cost estimates.
Creative Sessions
Research and brainstorming about the project artistic expectation in accordance with the client’s concept. Setting the art tone and direction. Creating the Moodboards and Style Guides. The aim is to provide a strong reference point for a client and to visually represent a certain look that helps align the creatives working on the project.
Pre-Production
Script Development, Storyboard, Animatic & Boardomatic Development
Storyboard includes early ideas of the camera staging, transitions, some VFX elements, audio notes and key character poses or scene events. Animatic represents the animated storyboard with sound showing the movements and timing. This is the most important step in the 3D animated video pipeline because it enables the client to have a clear idea of the final result.
Technical preparation & Pipeline Optimisation
Improving and preparing the assets, creating the assets library to speed up the process of animation and to raise the quality of the final product. Adapting the pipeline to fit the project requirements and improving the overall system by clearly defining the process breakdown.
Production/Post-Production
Successfully implementing all the elements into the final video.
High-quality animated project
Detailed research and previsualization, with technical preparation and optimisation, allows smooth production which results in the high-quality final project pushing the creative boundaries even more.
