Once again Spring Onion Studio teamed up with Innogames to implement its creative vision of their famous game commercial Forge of Empires and also, to make contributions in showcasing the Game features in an exciting but easily understandable way. In this, we have found it desirable to include strong memorable scenes or motifs representing the game’s emotional coloring. Competition on the mobile games market is continuously rising and one of the main challenges in the production of the video ad is to appeal to a casual audience with a modern style, while avoiding being too generic.
What we try to achieve when working on this type project is to put more emphasis on the technical preparation of the characters, focus on environment and asset details and also maintain the quality of the animation throughout the whole commercial.
Our partnership with Innogames once again proved to be a perfect match when it comes to implementation original concepts while keeping the high 3D Art expectations.