Client: Croatian Telecom

Agency: BBDO Zagreb

Character Development for effective Brand Storytelling: Simpa Dragon

Using characters in brand TVC live-action commercials is always challenging since several key factors might influence the artistic expectations.

The first key element is creating a technically strong character that can be successfully animated and implemented into the live footage.

The second key element is implementing artwork into the character avoiding plastic looks since there are the cinematic requirements of the video appearance.

Take a sneak peek into the breakdown video of the character Dragon Simpa we designed, animated and implemented into the TVC for Croatian Telecom.