We wanted to create the excitement and the buzz over the new modern football game throughout the dynamic character animation. Our main character, the ball Pallino, was observed in two ways. The first one is through the perspective of a ball as the prop for a game where football players are playing with it showing their extraordinary football skills. The second perspective is when the ball becomes a character that represents the mascot of the game: Pallino. In this role, the ball is playing and interacts with the football players showing his unique personal traits as Pallino.
We have developed a concept called Role-playing” in order to revive the Pallino ball and give him personality so he can become a recognizable character with all his unique attributes while showcasing the game features.
Our character Pallino is having different roles through his interactions. He can be a football player, a football referee, a spectator at the stadium, football manager…
We achieved this through simple animations and textures. In one moment we had Pallino in the role of a football player that makes some extraordinary moves and then with a quick transition (through animation), Pallino became a referee that imposed disciplinary action such as showing the yellow card. By using one character that has the ability to transform quickly through simple yet effective animation, allowed us to tell numerous stories. These stories became effective content, which resulted in building brand awareness around what the Pallino represents and successfully fulfilling the goal of the kickstarter campaign.